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Why a Good Intermediary Won’t Be Replaced by AI

Why a Good Intermediary Won’t Be Replaced by AI

We recently hosted a Become a Better Business Broker live stream, Why a Good Intermediary Won’t Be Replaced by AI. Mike Lenz from Chinook Business Advisory broke down why business brokers remain an irreplaceable part of the deal process—even as AI reshapes the industry. We explored the crucial role of trust, negotiation, and human intuition in closing deals, how AI is changing brokerage, and how to leverage it while strengthening your value as an intermediary. It was an insightful discussion!

Missed the live stream? You can watch the recording below!

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Becoming a better business broker involves leveraging modern technology (CRMs, digital signatures), specializing in high-value listings, and fostering direct, transparent communication between buyers and sellers to build trust and close deals faster. Success requires adopting AI-assisted tools for efficiency while maintaining a human-centric approach to valuation and negotiation.
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