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Inside a Sell-Side QoE: A Real Deal Walkthrough

Inside a Sell-Side QoE: A Real Deal Walkthrough

A business can look profitable on paper, but will those earnings hold up when a buyer starts digging into the numbers? Add-backs, owner expenses, one-time costs, and financial adjustments can significantly impact a business’s true earnings and ultimately determine whether a deal moves forward.

In this special session, we’re joined by Avnit Sekhon from Treewalk for a practical walkthrough of a real, anonymized sell-side Quality of Earnings (QoE) engagement. We’ll break down how we analyze financials, calculate adjusted EBITDA, identify which add-backs hold up under scrutiny, and spot common financial red flags that can create challenges during due diligence. We’ll also explore how brokers can use these findings to better prepare sellers, support asking prices, and build buyer confidence before going to market. Walk away with a clearer understanding of what happens inside a sell-side QoE and practical insights you can apply to your next listing to reduce surprises and help deals reach the closing table.

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Becoming a better business broker involves leveraging modern technology (CRMs, digital signatures), specializing in high-value listings, and fostering direct, transparent communication between buyers and sellers to build trust and close deals faster. Success requires adopting AI-assisted tools for efficiency while maintaining a human-centric approach to valuation and negotiation.
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