Resistance is the Enemy of Conversions

Ron and Allie were excited to come together once again in partnership with Business Broker HQ to present Brand the Broker.

The session took place on May 28th, 2025 at 3 PM Eastern.

In this session, they explored strategies to reduce friction and improve conversion rates by meeting the audience where they are. No matter what tactics you use to generate leads, this pillar proved to be essential and not to be overlooked.

Thanks to everyone who joined — we hope you found it valuable!

View Livestream

About

Brand the Broker is a personal branding and marketing service designed specifically for business brokers who want to differentiate themselves in a competitive marketplace. We help brokers define a clear value proposition, build a polished and credible brand presence, and create strategic marketing assets that attract business owners and qualified buyers. From brand strategy and messaging to digital content and lead generation materials, Brand the Broker positions business brokers as trusted advisors and deal-making authorities in their niche.