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The Equipment trap: How bad valuations kill deals - and how to fix it

The Equipment trap: How bad valuations kill deals - and how to fix it

Most brokers treat equipment as an afterthought — until it kills the deal. Inaccurate values, outdated lists, and poor documentation can derail buyer confidence and lender approvals fast. In this session, we break down how to value equipment properly, when to use appraisals, and how to position assets so they support your deal instead of hurting it.

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Becoming a better business broker involves leveraging modern technology (CRMs, digital signatures), specializing in high-value listings, and fostering direct, transparent communication between buyers and sellers to build trust and close deals faster. Success requires adopting AI-assisted tools for efficiency while maintaining a human-centric approach to valuation and negotiation.
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