Most brokers list and wait. Top brokers run a process. A controlled bid process creates urgency, drives competition, and gives you leverage over both price and terms — but only if it’s structured correctly.
In this session, we break down the full A–Z of running a controlled process: how to prepare the deal before going to market, manage buyer flow, set timelines that actually get followed, and create competitive tension without losing credibility. We’ll also walk through real case studies showing what worked, what failed, and how small decisions changed the outcome of the deal.
